Journal

What to wear for a fashion shoot

A model walking a runway in a pale gown with a tulle skirt and long gloves, the skirt in motion.
A pale gown on the runway, the skirt still moving.

What has to be seen

You tell me what has to be seen. A neckline, a shoe, a face, the way a skirt moves. I will not bury that in a wide frame that forgets the garment.

An editorial session starts at $2,200. The label is editorial, and the session covers editorial and fashion. It is up to half a day, more than one location and outfit, and 25 retouched images. Bring the looks that have to read. If the day is an editorial, more than one outfit is already part of that session.

The room

The room can be a studio, a runway, or the street. SoHo and the Garment District when the clothes want daylight and pavement. Midtown when you need stone and scale. A shop, if the collection already lives there. I will walk the place with you before call time when we can. New York changes fast, and a block that is right at four can be wrong at six.

If you are casting, send the references you care about when you write. Lookbook, editorial, show, or campaign. The crew stays small. I reply from info@cottyphotography.com.

Fashion photography in New York

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