How a brand shoot works
Brand photography in New York is for a founder, a shop, a launch, or a team. The pictures are the ones you will post, print, and send. Someone should meet you and understand the work before they read a long page.
Before the day
You write first. Tell me the date, or the window. Tell me what the brand is, in a sentence. Tell me where in New York you want to stand, if you already know. If you do not, I will suggest a few blocks.
Then we plan the frames. What you need for the site. What you need for a deck. What you need for a small print on a wall. Then I shoot. You should still sound like yourself when the pictures are done.
Where we stand
We can shoot in a studio, in the shop, or out in the neighborhoods your customers already walk. SoHo for a storefront and the cast iron. The West Village if the brand is quieter. Midtown, and the towers near Central Park, when you want height and stone. Brooklyn on the water, if the late light is the feeling. An office or a lobby, if the team should look like they work together.
The crew stays small. It is usually just me, and whoever needs to be in the picture.
What it costs
Branding starts at $1,200. That is up to 2 hours, one or two locations, one outfit, 15 retouched images, creative direction, and priority delivery. Editorial starts at $2,200 if the day is also fashion. Extra retouched images are $45 each, or 5 for $175 and 10 for $300. A 24-hour turnaround is $150 more. An extra hour is $250. Campaigns are a custom quote.
You get a private gallery on Pixieset. That is where the proofs and the finals live.